Company culture, when done right, is magic. It is the special sauce that attracts talent, reduces turnover, fosters creativity and collaboration and ultimately, results in the optimal customer experience.

But culture thrives on in-person connections, those serendipitous encounters that, over time, forge strong relationships and friendships, ingredients critical to the special sauce.

So how can culture thrive when some employees work from home? From another state? How can employers encourage attendance in a tight labor market where people have options?

How can companies hire the right talent without the benefit of a buzzy office brimming with energy, and how can they steep new hires in culture via video conference?

CEOs Mike Gamson of Relativity and Chris Gladwin of Ocient share their thoughts and perspectives on building powerful company culture in a hybrid world.